liberty of london

Last spring Liberty of London launched their line with Target. Their designs were ohsopretty. And flowery. Mom bought me the pink rain boots, which I unashamedly rock during the cold winter months regardless of their color.

So with this big launch, came big advertisements of course. The Target mega-billboards in Times Square were splashed with all the pretty flowery-ness of the Liberty of London designs all spring. They were impossible to miss.


What did they do with all those colorful vinyl billboards after they took them down? Liberty of London, being the smart and savvy designers they are, recycled the canvases into cutie tote bags.



And my mom, being the savvy shopper and lover of new york city she is, pre-ordered totes for me and my sis.

Now I have my very own piece of Times Square + Liberty of London splashiness. Love it!